Perry Marshall is one of the most expensive business strategists in the world. NASA’s Jet Propulsion Labs use his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review. He founded the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT, it is the world’s largest science research award. And his book the Ultimate Guide to Google Ads is the world’s best selling book on internet advertising. Perry’s latest book is called Detox, Declutter, Dominate.

In this chat, we cover:

• How to apply the 80/20 rule to business

• How to do more $10,000 per hour tasks and less $10 per hour tasks

• How to do less of your $10 per hour tasks

• Why you need to get a virtual assistant - no matter what your role

• Perry’s top tips on how to write persuasive copy

• The importance of understanding and leveraging your natural selling modality

• Perry’s favourite structure for writing persuasive copy

• Perry’s daily "Renaissance time” ritual

Get your copy of Detox, Declutter, Dominate and connect with Perry here and here.

Visit https://www.amanthaimber.com/podcast for full show notes from all episodes.

Get in touch at amantha@inventium.com.au

If you are looking for more tips to improve the way you work, I write a short monthly newsletter that contains three cool things that I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.co