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A small dose of big thinking.

Every week, I share my favourite science-backed hacks, ideas, and strategies to make work (and life) a little better. Join 40,000+ readers who like their advice practical, proven, and easy to steal.

Promise: No spam. No selling your data for a packet of Tim Tams.

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(Bonus) Behind the scenes of Diary Of A CEO + how the team built 48 AI tools and saved 62,000 hours

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Apple

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Spotify

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iHeart

LISTEN NOW ON YOUR FAVOURITE PLATFORM:

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Apple

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Spotify

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iHeart

With Georgie Holt

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In this special bonus episode, Georgie Holt (co-founder of Flight Story alongside Stephen Bartlett) takes us behind-the-scenes to look at how her team is redefining media and podcasting using AI.

Georgie shares the story of an internal AI competition that led to the creation of 48 new tools, saving over 62,000 hours of work and $1 million in efficiencies. She takes us inside the tools powering Diary of a CEO, including “Unicorn Hunter” and “Prewatch,” and explains how AI helps the team identify cultural moments, book high-impact guests, and tailor content to maximise engagement.

You’ll learn:

  • How Diary of a CEO finds the right guest at the right moment using AI

  • The strategy and psychology behind a company-wide AI challenge

  • How Diary of a CEO uses data to refine content before it even goes live

  • The importance of community and loyalty in building media that lasts

  • Georgie’s candid feedback for How I Work

This is Part 2 of my chat with Georgie Holt. Be sure to listen to Part 1 if you haven’t already.

Follow Georgie on LinkedIn: https://www.linkedin.com/in/georgie-holt/

Listen/watch Diary of a CEO: https://www.youtube.com/@TheDiaryOfACEO

Hosted by Dr Amantha Imber | Produced by Sam Blacker from The Podcast Butler

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DR AMANTHA IMBER IS AN ORGANISATIONAL PSYCHOLOGIST AND FOUNDER OF BEHAVIOURAL SCIENCE CONSULTANCY INVENTIUM.

Amantha_Imber18 1

A small dose of big thinking.

Every week, I share my favourite science-backed hacks, ideas, and strategies to make work (and life) a little better. Join 40,000+ readers who like their advice practical, proven, and easy to steal.

Promise: No spam. No selling your data for a packet of Tim Tams.

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