A small dose of big thinking.
Every week, I share my favourite science-backed hacks, ideas, and strategies to make work (and life) a little better. Join 40,000+ readers who like their advice practical, proven, and easy to steal.
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LinkedIn can feel pretty soulless right now, with endless AI-generated posts and very little that actually sticks.
In this bonus episode, I chat with Cherie Clonan, founder and CEO of digital agency The Digital Picnic, about a different way to think about content that doesn’t chase reach or virality. We unpack her idea of return on intimacy, how she designs LinkedIn content across the funnel, why depth and resonance matter more than volume, and how she uses AI for idea generation and hooks without losing her human voice. By the end of this episode, you’ll have a simple lens to use the next time you’re wondering what to post and why.
Cherie and I discuss:
What return on intimacy really means and why it changes how you create content
How top, middle, and bottom of funnel content works on LinkedIn
Why being someone’s saved post or screenshot matters more than impressions
How to measure sentiment and depth when performance metrics fall short
Using AI for idea generation and hooks without sounding generic or soulless
KEY QUOTES
“Return on intimacy is what I crave, not return on investment.”
“Don’t ask how many people might see it. Ask whether someone would screenshot it.”
Connect with Cherie Clonan on Instagram and LinkedIn and check out The Digital Picnic.
A small dose of big thinking.
Every week, I share my favourite science-backed hacks, ideas, and strategies to make work (and life) a little better. Join 40,000+ readers who like their advice practical, proven, and easy to steal.
Promise: No spam. No selling your data for a packet of Tim Tams.