Need some bedtime reading?

I write a lot of things. Here are two great reads…
(Although I may be a little biased).

The Innovation Formula: The 14 Science-Based Keys for Creating a Culture Where Innovation Thrives

The Innovation Formula is the first book worldwide to actually focus on the science of how to create a culture of innovation. You will learn:

  • The latest cutting edge science about what really creates an innovation culture
  • How some of of the world’s most innovative companies are driving innovation
  • Practical and easy to implement strategies that will instantly improve innovation within your organisation
  • Your own Innovation Audit to see how your company currently performs.

Reviews for The Innovation Formula

Innovation isn't easy, but then again, neither is table tennis. This hands-on and thoroughly-researched book makes it clear that smart organizations discover that the effort, the planning and the respect they put into creating a culture where innovation is welcome pays big dividends.

Seth GodinAuthor of What To Do When It's Your Turn

A fascinatingly scientific and clear approach to creating that all-important culture of innovation within a workforce.

Chris KreinczesEditor and Creative Director, Springwise.com

The science of creating an innovative culture delivered in a practical, real-life way you can use immediately.

James ThomsonCompanies and Markets Editor, The Australian Financial Review

The Innovation Formula is not just another innovation book. It gives practical and relevant examples of what it truly takes to make innovation part of a company’s culture.

Michael VavakisGroup Head of Human Resources, Lendlease

The Creativity Formula: 50 scientifically-proven creativity boosters for work and for life

The Creativity Formula will take you through the latest scientific findings about how you can use your brain to think more creatively and come up with better ideas more easily and quickly. The book will explain:

  • How to instantly ‘switch on’ your creativity
  • Why traditional brainstorming is bollocks
  • How exposing yourself to certain types of images can significantly boost your creativity
  • Why your physical environment may be killing your creativity
  • And much much more.

Reviews for The Creativity Formula

In plain English, with great verve, Amantha Imber translates hundreds of psychological studies into workable tactics for awakening creativity. If you catch some of your friends squeezing an object with their hand (won't tell you which one!) before an important meeting, you know they've read Amantha Imber's marvellous book. It has 49 further practical, scientifically established strategies for making all of us as creative as we dream of being, all imparted in a real fun way, and easy to apply.

Professor Roald HoffmannNobel-Prize winning chemist and writer

This book combines Amantha’s knowledge of science, psychology & creativity in a fun, useful and practical way. If you want to get your creative juices flowing or that of your team then I couldn’t recommend it more highly.

Peter WilliamsCEO Deloitte Digital

Amantha's book makes the sometimes-esoteric nature of creativity tangible for anyone. Supported by scientific study and easy-to-follow examples, this book can help both individuals and organisations inject the spark of creativity into their world and unearth great ideas.

Lee HunterProduct Marketing Manager, Google

The Innovation Formula is not just another innovation book. It gives practical and relevant examples of what it truly takes to make innovation part of a company’s culture.

Michael VavakisGroup Head of Human Resources, Lendlease